Make It / Factory 15

Bringing a unique vision to life, we partnered with Make It, a London-based workspace innovator, to provide art direction that elevated their brand into a fully immersive experience. Known for their distinct spaces—from drop-in recording studios to dance studios and co-working environments—Make It needed an identity that matched their dynamic offerings. With a light-touch brand already in place, we expanded their visual language, crafting a cohesive, high-impact brand experience that set their spaces apart.

A Brand Brought to Life

Our approach began by enhancing Make It’s initial brand identity through strategic art direction. By delving deeper into typography, color usage, and imagery, we created a well-rounded brand that speaks directly to each unique space. A vibrant, segmented color palette was key, allowing each area within the workspace—whether a dance studio or co-working zone—to carry its own distinct feel and energy, both online and in-person.

Creating a Digital Experience

Our UX approach connected the physical and digital, ensuring the website seamlessly reflected the essence of each space. Through imagery, video, and sound, we brought Make It’s environments to life, transforming their website into a digital showcase that echoed the brand’s real-world vibe. From exploring spaces to booking rooms, every interaction was designed to reflect the energy and diversity of Make It’s offerings.

Bringing Bold to the Forefront

Our art direction extended beyond digital. The brand’s bold visual identity translated into physical spaces, with building exteriors wrapped in eye-catching visuals that amplified Make It’s presence and personality. Every detail was designed to reinforce Make It’s commitment to creativity and community, resonating deeply with their target audience.

The Impact

With an elevated brand that’s both visually and experientially engaging, Make It saw high levels of audience engagement and a solidified presence as a pioneer in flexible, creative workspaces. The client was thrilled with the transformation, and Make It’s unique environments gained the visual depth and vibrancy to match their innovative spirit.

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