A New Icon in the Drink Aisle

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Creating a new identity from the ground up, we built a bold, stripped-back brand that pulls from the power of Soviet iconography, making Saul instantly recognizable and visually captivating. Every design choice was intentional, from the clean lines to the minimalist palette, capturing an aesthetic that’s both unique and undeniably cool. This approach cemented Saul as not just another drink but a cultural statement.

Standing Out

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Amid a crowded soft drink market, Saul needed to stand out with an effortless visual identity that resonated with a younger, style-savvy audience. Our focus was on clarity, impact, and personality. The brand’s elements were kept bold and simple, creating a look that’s refreshingly hip with a subtle nod to Eastern European heritage. This minimalistic yet dynamic style gave Saul an edge, capturing the attention and interest of its target consumers at first glance.

Bold, Minimalist Impact

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With bold iconography and a sleek, user-friendly approach, the Saul brand is easy to recognize and even easier to love. Every visual component was designed to be adaptable for both physical and digital spaces, from packaging to social media. This adaptability helped Saul create a seamless experience that reflected the product’s authentic, unique character.

The Real Deal

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Consumer testing revealed a strong connection with the brand, making it clear that Saul’s audience saw it as a must-try product. With the client's vision brought to life, Saul’s brand achieved a new level of appeal, positioning it as not just a drink but a lifestyle statement. The end result is a bold, memorable brand that speaks directly to the heart of its audience, reinforcing its place as the “real deal” in the matte drink market.